Letter of the Day: #K
It has been offering a nourished tastier breakfast every day and undoubtedly has been a #household favorite for more than 30 years straight!
Kellogg's introduced its very own quintessential modern Indian Family with the launch of its 360-degree #digitalcampaign that leveraged platforms such as #YouTube, #Facebook, and #Twitter to engage with #consumers and promote over 100 recipes on cornflakes.
What caught everyone's attention was the #marketing tagline they emphasized upon: “There is only one way to eat corn flakes- Your way”.
They kept it simple with their #productstrategy: Make packs accessible and affordable for the consumer!
Do you think apart from its flagship product, the company should push its sales to its oats portfolio and Pringles?