LEARNINGS FROM MARKETING CAMPAIGNS!
Marketing campaigns are an integral part of any business. Marketing campaigns have the power to make or break a brand, and the top...
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Areeb Sanadi
- 2 min
How to develop effective product positioning?
Product positioning and messaging are critical aspects of product management that help communicate the value of a product to potential...
Areeb Sanadi
- 3 min
THE 7 T's OF PRODUCT MANAGEMENT
In many many lurking start-ups, the goal is to deliver exponential revenue growth and perhaps even disrupt an industry. Markets are...
Areeb Sanadi
- 4 min
Stripe InFocus
Stripe's breakthrough growth is not short of astonishing, and with a valuation of $95B is one of the most valuable private companies in...
Kashish Pahwa
- 2 min
How does user research help you identify the right problem?
Product managers make people love products that add value to their current ecosystem, solve their everyday problems, and caters to...
Kashish Pahwa
- 3 min
Top 5 Product Management Trends that are here to stay!
The year 2020 has conditioned us that everything in this world including the technology industry can change overnight. As we have stepped...
Areeb Sanadi
- 3 min
What does it take to build successful products?
The common approach which most of the product managers opt for is that they try and build a product they think users will want. Instead,...
Areeb Sanadi
- 2 min
Why strategic storytelling is an important part of product management?
Storytelling is the most effective way to put ideas out in the world. Understanding where your product is heading towards, is essential...
Areeb Sanadi
- 4 min
Landing Page Hacks!
Designing great landing pages is a sure-shot way to propel your product to the next level. There are 5 important elements that every...
Areeb Sanadi
- 5 min
Frameworks for Product Success!
As product managers, we face a plethora of challenges on a daily basis filling in the white spaces between the users and the...
Areeb Sanadi
- 3 min
Demystifying Growth for Products!
Growing up as a kid, I would always look forward to my Birthday, not for the Cakes & Party Poppers but for a tiny appraisal on my pocket...
Areeb Sanadi
- 4 min
Build. Iterate. Protect!
"Don't worry about defensibility, focus on building products that lure the customers and do it better"- This is the most common notion...
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