LEARNINGS FROM MARKETING CAMPAIGNS!
Marketing campaigns are an integral part of any business. Marketing campaigns have the power to make or break a brand, and the top...
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Areeb Sanadi
- 2 min
How to develop effective product positioning?
Product positioning and messaging are critical aspects of product management that help communicate the value of a product to potential...
Areeb Sanadi
- 2 min
PM CASE STUDY APPROACH BOOK REVIEW
Product Management Case Study Approach by Devesh Verma takes you onto a whole journey from new product ideation to launch is one of the...
Kashish Pahwa
- 3 min
TOP 5 TRENDS IN FINTECH: 2022 REVIEW
FinTech is rapidly evolving with the potential to disrupt many parts of the financial sector. The growth of financial technology...
Areeb Sanadi
- 3 min
THE 7 T's OF PRODUCT MANAGEMENT
In many many lurking start-ups, the goal is to deliver exponential revenue growth and perhaps even disrupt an industry. Markets are...
Areeb Sanadi
- 4 min
Stripe InFocus
Stripe's breakthrough growth is not short of astonishing, and with a valuation of $95B is one of the most valuable private companies in...
Kashish Pahwa
- 2 min
How does user research help you identify the right problem?
Product managers make people love products that add value to their current ecosystem, solve their everyday problems, and caters to...
Kashish Pahwa
- 2 min
NETFLIX VIDEOGAME SAGA!
To me if there is one industry that is a close second behind grabbing the user's attention span and engagement has to be the gaming...
Kashish Pahwa
- 3 min
Top 5 Product Management Trends that are here to stay!
The year 2020 has conditioned us that everything in this world including the technology industry can change overnight. As we have stepped...
Areeb Sanadi
- 3 min
What does it take to build successful products?
The common approach which most of the product managers opt for is that they try and build a product they think users will want. Instead,...
Areeb Sanadi
- 2 min
Why strategic storytelling is an important part of product management?
Storytelling is the most effective way to put ideas out in the world. Understanding where your product is heading towards, is essential...
Areeb Sanadi
- 4 min
Landing Page Hacks!
Designing great landing pages is a sure-shot way to propel your product to the next level. There are 5 important elements that every...
Areeb Sanadi
- 5 min
Frameworks for Product Success!
As product managers, we face a plethora of challenges on a daily basis filling in the white spaces between the users and the...
Areeb Sanadi
- 3 min
Demystifying Growth for Products!
Growing up as a kid, I would always look forward to my Birthday, not for the Cakes & Party Poppers but for a tiny appraisal on my pocket...
Areeb Sanadi
- 5 min
From Film to Pharma
Think Kodak, think Cameras & Reel! However, Kodak is now a Pharma Company. In the late 1900's Kodak captured around 90% of the film and...
Areeb Sanadi
- 3 min
IPL : The 5 Billion Dollar Saga
Indian Premier League: How it all started? Indian Premier League, the professional Twenty20 Cricket League has time and again dazzled one...
Areeb Sanadi
- 4 min
Build. Iterate. Protect!
"Don't worry about defensibility, focus on building products that lure the customers and do it better"- This is the most common notion...
Areeb Sanadi
- 6 min
From Bankruptcy to Amazon top seller: Wow Skin Care Sciences
Quick Read : It all started 4 years ago when a group of friends ventured out into the Skincare & Lifestyle industry growing it to a 350...
Areeb Sanadi
- 4 min
Flipping Burgers or Real estate? McDonalds
McDonald's doesn't make their money by selling Burgers, Fries or Mcflurries. Who would have thought this right? If this took you by...
Areeb Sanadi
- 3 min
The Billion Dollar Fiasco!
In April, as the corona virus crisis deepened, Revlon, a huge MNC in the cosmetics industry was running low on funds and did not have any...
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