The WoW moment is the juncture when a user encounters the fundamental value proposition of your application or product for the very first...

The buildup for a customer to experience the core value prop can be a daunting task. This article is the first of three pieces that will...

Marketing campaigns are an integral part of any business. Marketing campaigns have the power to make or break a brand, and the top...

Product positioning and messaging are critical aspects of product management that help communicate the value of a product to potential...

Product Management Case Study Approach by Devesh Verma takes you onto a whole journey from new product ideation to launch is one of the...

FinTech is rapidly evolving with the potential to disrupt many parts of the financial sector. The growth of financial technology...

In many many lurking start-ups, the goal is to deliver exponential revenue growth and perhaps even disrupt an industry. Markets are...

Stripe's breakthrough growth is not short of astonishing, and with a valuation of $95B is one of the most valuable private companies in...

Product managers make people love products that add value to their current ecosystem, solve their everyday problems, and caters to...