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Letter of the Day! : #V

With a 30% market share in the US, #Verizon is one of the major players in the #wireless carriers space.

With 150k employees and an annual turnover of $130+ Bn, it accounts for about 95 million connections in the US.

It also offers #5G in 30+ cities with 90% of the connections running 4G traffic. It has 118 mn #Verizon wireless retail connections.

With a brand value of $94.6 Bn according to Statista, It has bought AOL for $4.4 Bn, and yahoo for a similar costing too!

Ranks 13 in the fortune 500 lists of companies, Verizon's strategic #acquisitions have helped the company in creating new possibilities for their customers and transforming the industries as well.

What was the major competitive advantage in the #marketingstrategy of #Verizon?

It was the broad #product portfolio such as wireless/ wireline, Mobile, and broadband networking that has helped the company in retaining its quality customers by offering them a bouquet of interrelated services at a competitive price under one roof.

How important do you think are strategic acquisitions and #partnerships for #brandequity?

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