Letter of the Day! : #V
With a 30% market share in the US, #Verizon is one of the major players in the #wireless carriers space.
With 150k employees and an annual turnover of $130+ Bn, it accounts for about 95 million connections in the US.
It also offers #5G in 30+ cities with 90% of the connections running 4G traffic. It has 118 mn #Verizon wireless retail connections.
With a brand value of $94.6 Bn according to Statista, It has bought AOL for $4.4 Bn, and yahoo for a similar costing too!
Ranks 13 in the fortune 500 lists of companies, Verizon's strategic #acquisitions have helped the company in creating new possibilities for their customers and transforming the industries as well.
What was the major competitive advantage in the #marketingstrategy of #Verizon?
It was the broad #product portfolio such as wireless/ wireline, Mobile, and broadband networking that has helped the company in retaining its quality customers by offering them a bouquet of interrelated services at a competitive price under one roof.
How important do you think are strategic acquisitions and #partnerships for #brandequity?