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Walt Disney

Letter of the Day! : #W


#WaltDisney- Triumph of an American Imagination!


When you believe in a dream, believe in it all the way implicitly and unquestionably- That's what the #waltdisneyworld have made us hold on to since our childhood.


From the very first-time #WaltDisney envisioned Mickey Mouse back in 1928, the company has ballooned into one of the most powerful brands of all time.


Its parks and resorts themselves reap $12.92 billion dollars in annual revenue and Disney’s movies, #merchandise, and accompanying #franchises continue to drive tens of billions of dollars in profit each year.


But what is it exactly?


To get a closer look at Disney’s success, let’s take a look at its most powerful marketing strategies.


>Using Nostalgia to establish maintain #customerloyalty.

Targeting a huge audience base with a multi-channel strategy.

>Destination #branding through world-wide advertisement campaigns and Disney World.

>Splendid Brand #Storytelling that Resonates and Inspires.


What should be a solid takeaway from this is to make continuous improvement a focus of your #marketingstrategy.


Have you noticed these innovative tactics yet? It is hard not to notice, isn’t it?


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